The members of Miike Snow are pop-music geniuses, plain and simple. Few producers have the capability to create such wonderful pieces of commercially accessible music. After producing dabbling in top-40 production with the likes of Britney Spears, the groups self-titled debut created a huge buzz in the indie pop world, it its impeccable sense of melody and tactful song structure. Last week, Miike Snow came out with their sophomore effort, Happy To You.
All the elements of Miike Snow are present. Listeners will welcome the warm electropop production and catchy hooks. The first three songs' bubbly charm show create the dance party that Miike Snow is known for. Unfortunately, the album loses steam after this.
The group is clearly trying to break free from some of its commercialism, and for that, should be commended. They use more instrumental layering rather than the thick beats of their debut. The band uses lush orchestras and guest cameos, such as Lykke Li, to create a moodier album. The contagious sing-a-alongs are exchanged for different sheets of sound blanketed over one another. The issue with this, is that their assigned genre (indie pop), is already a credible musical school, and creativity and talent can often lie within the accessibility of an artists' work. The greatness of Happy To You is present within the album, but lost in the avoidance of the mainstream. The catchy hooks and head-bobbing beats are buried away within the albums attempts at innovation. Happy To You is by no means a bad album, nor a boring one; there are many highlights interspersed throughout the album. Rather, it is a just an album that fails to highlight the talents of a great team of musicians. The album is worth a listen, just do not expect the gold medal product of the Miike Snow debut.
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