WZRD: WZRD

   

     The principle target in the hip-hop world is "the flow:" the steady and accessible stream of beats and thoughts that come together to create a song.   For Kid Cudi's newest project WZRD (himself and producer Dot Da Genius), the traditional flow takes back seat to emotive ambiance, and alternative rock.
     With WZRD, Cudi shows his love and knowledge of Rock and Roll, as the entire album is guitar driven, and sung more than  rapped.  Kid Cudi is very forthright regarding his love for alt-rock, and it has always been in evidence within his production and vocal style.  The imperfections of Cudi's voice add to his, now trademark, flawed persona, and work well for him.  His voice perfectly blends with the heavy instrumental layering within the album.  The heavy droning rock, combined with Dot's subtle hip-hop beats create an ominous, industrial, vibe that successfully separates itself from both the rock and the rap tag, creating a brand that is truly original.
     Many critics, along with nominal Cudi fans, will cast WZRD aside for its avant-garde style, and lack of Man on the Moon type hooks.  Those who do, however, are losing focus on the true nature of the project.    WZRD is an exercise in personal creativity and innovation, binding all the elements of Cudi's past to develop a new, unique style.